![]() ![]() We see a growing demand for helmets that feature technology that addresses both linear and rotational energy. In which area do you see the biggest growth in the helmet/protection market? We have a lot of customers tell us that they’ve turned to a back protector after sustaining serious injuries in the past-and now they can’t imagine riding without one. This has enabled us to overcome the historic barriers to adoption.Īs snowboarding’s demographics shift and riders age, we’ve also seen a lot of experienced rippers using protection for the first time. We’re able to offer protection that’s so thin, light, and comfortable that riders forget they’re wearing it. For us, our Flexi collection ushered in a whole new era. They want to boost their confidence and fun and recognize that helmets and body protection play an essential role in this.Īs protection technology has improved, more riders are relying on back protectors. Have you noticed a change in attitude towards wearing snow helmets/ protection? Do you think people are generally more risk-averse in recent years?Įach year we see more and more people investing in helmets and protection. Whether focused on Kevin Backstrom buttering around the mountain, Antti Autti exploring his backyard, or Nicholas Wolken laying down turns, the stories we tell and the content we curate reflect a deep commitment to getting people stoked to ride-no matter their skills or the terrain they call home. While our core consumers continue to be diehard riders, the products we make stand to improve everyone’s time on the snow.Īnd as part of our commitment to making snowboarding more accessible, we place a strong emphasis on promoting riding that’s inspirational yet attainable. This premium helmet caters to discerning riders who want fresh style paired with the latest technology.Īre your products targeted to specific customers / rider types?Īs a brand, we’re committed to making snowboarding as welcoming and accessible as possible. The helmet’s Fidlock magnetic closure offers security and convenience. Its hybrid construction combines the durability of a hard shell upper with the weight savings of an in-molded lower shell and sidewalls.Ī unique 3-position switch allows you to control the top, back, and side vents simultaneously.Ī passive RECCO reflector further enhances your safety. Our new flagship helmet is noteworthy for several reasons:Įquipped with SHRED.’s SMART IMPACT PROTECTION SYSTEM™, the Notion NoShock pairs SHRED.’s ROTATIONAL ENERGY SYSTEM™ (RES)-which is the lightest and thinnest solution for addressing rotational forces-with the helmet’s integrated honeycomb-cone-structured SLYTECH™ SHOCK ABSORPTION to create an unparalleled synergy for combating linear and multi-directional forces. Simply put, if riders can protect their backs without compromising mobility and comfort, they’re far more likely to ride with protection.ĭo you have any new models, accessories or innovations in the pipeline for FW20/21? Please talk us through them.įor 2020-2021, we are debuting our Notion NoShock helmet. And in response to this, there’s a growing demand for back protectors that are especially thin, light, and flexible while also offering thorough protection. Riders want protection that they can forget they’re wearing. And as part of this, riders are seeking out technology that has been strategically designed to address rotational and linear forces in tandem rather than in isolation.īack Protectors that do not compromise mobility and comfort Now, more than ever, consumers want helmets with technology that addresses both linear and rotational forces-and they want technology that is free of gimmicks and does not add to a helmet’s weight, volume, or bulk. Helmets that feature technology to address both linear and rotational forces. What are the main trends in the helmet and/or snow protection market for action sports in FW20/21 and how do you address them with your products? Interviewee: Co-founder and CEO Carlo Salmini Retail Buyers Guide: Snow Helmets FW20/21 ![]()
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